Direct Marketing Testing Mistakes Marketing Articles | July 25 Cheap Kansas City Chiefs T-Shirts , 2011 Here, you will find few common testing mistakes of direct marketing campaign. Testing randomly or running sloppy tests Testing needs discipline that?s why you should do testing continuall...
Here, you will find few common testing mistakes of direct marketing campaign.
Testing randomly or running sloppy tests
Testing needs discipline that?s why you should do testing continually and carefully. If you don?t have patience and skills for an ongoing tests Cheap Kansas City Chiefs Hoodie , analysis, number crunching then it is better to hire someone for this purpose.
Tests are error-free
?It is your responsibility to continually seek mistakes in entry level. If your test comes good ? don?t think it is perfect. Consider the whole process thoroughly and track down the errors. Here, are few questions that you should continually ask yourself;
ü? Are the addresses good?
ü? Do you think address and bar code are correct?
ü? Do the phone operators logging each and every response? ??
ü? Do you think e-mails are dumped as spam?
ü? Is there something that is going wrong?
Drawing the wrong conclusions
Some people look the test and make the judgment that they are perfect. Often self mailers don?t work and on the basis of self mailers people draws wrong conclusion such as Christmas is not good time for promotions. However Customized Kansas City Chiefs Jersey , this is not true in real. This is just the result of poor patience and poorly designed results.
Making decisions based on insignificant results
The test should be statistically valid. This will work when you try to reach enough to your audience and make sure you have sampled accurately. Testing is expensive but you cannot cut corners. Check what response rate you have got after this testing.
Overlooking important results
You have got the information after your testing, now you have to analyze your numbers and draw conclusion based on these numbers. Do more than jus t listing results. Determine what is behind the results. Are these results are seasonal or trendy? Compare your results with industry averages.
Refusing to repeat tests to confirm results
Don?t confirm result on your first test. It is better to repeat your tests. If your direct marketing campaign is successful, you will definitely get similar results. If results are changed Cheap Kansas City Chiefs Jerseys , measure the dramatic change in good or bad sense.
Failing to keep a running record of conclusions
You need to continually improve your results after tests. The information you get after each test, organize it in a good way for your future efforts and guidelines.
Thus, these are some common mistakes that every business owner does. Next time Darwin Thompson Black Jersey , you should keep them in mind and avoid to repeat again in your direct marketing campaign. ?
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The number one question I receive from my students is how to drive traffic to your blog. The answer is actually a lot easier then most realize, but must be implemented daily to see the results you desire.
When we look at blogging within the overall social media platform, we begin to realize that our blog is only one part of the success formula. Yes it is the most important and your blog must be your central hub if you are ever going to reach your goals Juan Thornhill Black Jersey , but it is only part of social media.
We only need to look as far as the entire social media platform for the answers on how to drive traffic to your blog.
?Social media includes:
Social Bookmarking sites like:
Digg
Delicious
Diigo
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Web 2.0 Properties like:
WordPress
Blogger
MySpace
Mulitply
Friendster
Social media sites like:
Facebook
LinkedIn
Twitter
Article Directions Like?
Ezine Articles
GoArticles
ArticleDashboard
Now we are starting to understand the parts of social media that we need to focus on if we are going to accomplish our two main goals:
How to drive traffic to your blog
How to generate backlinks to our blog that will get us ranked highly within Google which will result in massive free traffic
We also have the start to something called a link wheel. When we understand Google and their algorithms, they are searching for blogs that understand the diversity you need that will explode your leads and income within weeks, not years.
The link wheel is the answer to your traffic problem. Yes you need the proper marketing funnel in place if you want to convert that traffic into customers Mecole Hardman Black Jersey , but traffic, the link wheel is your answer.
I see so many who click publish on their blog and they are done, in reality your work should only be starting at that point.
If you spend an hour syndicating your blog post to the different parts of the link wheel you will see instant traffic Tyrann Mathieu Black Jersey , leads and income from your efforts.
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