MSN is launching its own PPC advertising program with new demographic and behavioral targeting features in France and Singapore in mid-late 2005.
2005-03-17
Joel Walsh
MSN PPC Advertising Long-Awaited Debut Announced
You probably already know that there are really only two major players in the world of PPC advertising: Overture and Google Adwords. By the end of 2005 Evgenii Dadonov Jersey , there will likely be a third: Microsoft's MSN Search.
Microsoft recently announced that it is launching its new MSN PPC advertising engine in Singapore and France by mid-late 2005. Smart marketers are probably already planning how they might justify advertising their products or services in Singapore to get a taste of the new service. The service's introduction into Canada, the UK, and the US may very well come before the end of 2005.
The new MSN advertising program has been long awaited. MSN is Microsoft's leading website property Vincent Trocheck Jersey , and perhaps the web's most visited "portal" (website with both search and content such as news) after Yahoo! MSN's search engine accounts for one in five web searches, putting it in third place behind Google and Yahoo! Search engine advertising mostly a two-player game
Currently, MSN shows advertising that comes from Overture Aleksander Barkov Jersey , the web's largest online advertising network in terms of revenue. Overture was bought by Yahoo! a number of years ago. Since Yahoo! is the direct competitor of MSN in every way, plenty of people have been wondering why MSN didn't take its advertising program in-house long ago. It seems especially strange considering that even Lycos, whose search engine now accounts for a small fraction of total web searches Florida Panthers Jersey , has its own advertising network.
In many minds, the fact that Microsoft would go to Overture only demonstrated how excellent an online advertising program Overture was, and just how hard it really is to set one up. Before going to Overture Mikko Rantanen Jersey , MSN was getting advertising from LookSmart, an advertising network that does not own any websites that compete with Microsoft properties in any big way. Even before it had lost its largest advertising outlet, LookSmart was widely seen as a subpar second-tier engine Gabriel Landeskog Jersey , in a category with FindWhat or even Kanoodle. The fact that LookSmart had seemingly squandered a chance to make inroads into an online advertising market dominated by two big players cast a lot of doubt on whether there would ever be a serious challenger to Google Adwords and Overture. What Microsoft's new advertising network means for the future
Will the new MSN advertising network succeed where so many have failed? Or will it become a bloated, relatively uncompetitive product only supported by Microsoft's vast bulk? (Not that Bill Gates has ever fathered such a bastard child.)
There's a very good reason to believe that the new advertising program bears the seeds of its own destruction, thanks to a typically Microsoftian act of overreaching and obliviousness to public opinion. That bad seed is the same bad seed that has spoiled the fruits of so many internet marketing labors: behavioral and demographic targeting Nathan MacKinnon Jersey , which always seems to disagree with some people's stomachs, no matter how delicately it is arranged in the bowl. (Editor's note: too extended a metaphor? Well, website copywriters have egos Colorado Avalanche Jersey , too, you know, just like the rest of the web dev. community. At least you didn't have to sit through five minutes of flash animation to read this.)
Next: MSN PPC Advertising to Incorporate Demographic & Behavioral Targeting: Killer App. or Achilles Heel?
Microsoft's press release announcing the new MSN advertising program is also worth reading if you're that into this.
Joel Walsh is the head writer at UpMarket Dylan Larkin Jersey , internet marketing services, online copywriting services, & website content provider focusing on small and medium-sized businesses and those who serve them. Website: If you are planning to hold your wedding on the beach or are simply planning to incorporate a beach theme into your wedding it makes sense to give out wedding ceremony favors which reflect the seaside theme. This can really help to tie the theme of the wedding together and will serve as a great reminder of the wedding. If you select a favor which could be very closely related to the ambiance of the marriage your guests are much more likely to recollect your wedding ceremony well when they see your favor of their home. If you select to offer out favors which are not closely related to your theme Frans Nielsen Jersey , the favors will not likely set off memories of your marriage ceremony for your guests. This article will present some examples of favors which might be appropriate for a marriage with a beach related theme.
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