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Even though every single cheerleader may well not have what it will take to be a flyer, each and every leader contributes their portion to the group and wears the identical uniform.

I’m a cheerleader for lifetime. Ever since I can remember I have already been a cheerleader. Sitting with my daddy and brothers to view high school, college, skilled football and basketball game. They watched the activity; I watched the cheerleaders.


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“Birds do it. Bees do it. Even educated fleas do it.” – Cole Porter


Just in case you had any doubts, it seems everybody is doing it – brainstorming, that is. And just how are they doing it? Well, pretty much the same way everywhere.


The SmartStorming partners recently returned from Krakow, Poland, where we conducted our two-day SmartStorming Brainstorm Leadership Workshop at the 2011 Worldwide Partners Creative Summit. And the experience was nothing short of remarkable!


Not only did we meet and work with a group of very smart, talented and engaged professionals cheap air max for sale , we also learned a thing or two about group dynamics, multiculturalism, problem solving techniques and, of course, brainstorming.


Our workshop participants were marketing agency pros from around the world: Bulgaria, Finland, Germany cheap nike air max , Poland, Saudi Arabia, South Africa, Ukraine. While there were many cultural differences, two things were the same: they all brainstormed on a regular basis and they all faced virtually identical challenges when doing so.


The Good


The group clearly viewed brainstorming to be critical business process, and recognized its importance to their organizations. The direct link between brainstorming and the ability to innovate was clear to them.


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And so, all were eager to learn how to experience better results when brainstorming with their teams and clients cheap air max , and were completely open to new and unfamiliar ideas and problem solving techniques.


The Bad


In her book, The Seeds of Innovation, Elaine Dundon identifies nine problems that are typically encountered with brainstorming as typically practiced.


1. Lack of process
2. Lack of a skilled facilitator
3. Lack of skilled participants
4. Listing of rules
5. No agreement on the problem
6. Lack of stimuli
7. Pressure to be creative on queue
8. Pressure to converge quickly
9. Lack of follow-up


And, perhaps not surprisingly, the majority of these challenges were voiced by the group during our opening discussion about just what causes brainstorms to fail.


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