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Advertising is a big money. A 30-second commercial on any channel could cost you to the tune of lacks of money. A full-page color advertisement on the back page of a national newspaper could cost a few lacks of rupees. Even a small ear panel on a local newspaper could cost you a few thousand rupees.

The cost of putting a hoarding for one year at a prominent place like a flyover in a metropolitan city could cost for up to lacks or more. In addition to the ever-increasing media costs Wholesale Toronto Raptors Hoodies , there is expenditure on preparing the real estate ads.
So advertisers and advertising agencies spend a lot of time and efforts to finalize how much to spend on an advertising campaign for Simi Valley Real Estate. Here let us make one thing very clear. Budgeting or the amount estimated to be spending on advertising is not determined by a fixed formula.
Budgeting is not a singular act. Budgeting is a process. Also setting the budget is not an academic exercise. It requires a practical approach. Again budgeting for different campaigns requires different approaches. Situational sensitivity is also a necessity to budgeting.

Budgeting for an advertising campaign is not like budgeting for procurement of raw material, machinery or other such expenditures. This is because while other expenditure-investments can be justified easily, it is not easy to justify advertising expenses. This is because the result of advertising is never in tangible term and cannot be quantified. This is reflected in the famous saying about advertising expenditure: "half the money spends on advertising is wasted".

However Wholesale San Antonio Spurs Hoodies , the amount spend on advertising is not to be counted as an expenditure. It, in fact, is an investment. Only the result of advertising is not always immediate and often delayed. Also there is no precise method of measuring advertising effectiveness.

While advertising may not bring about any immediate increase in the sale of a brand or in the adoption of a service Wholesale Sacramento Kings Hoodies , it has long-term benefits. In addition to creating an image, reinforcing it and sustaining it in the minds of the potential customer, advertising also affect the trade channels - whole seller Wholesale Portland Trail Blazers Hoodies , stockiest, dealers and retailers.
Good advertising not only informs and create an image for a brand it also adds value to the brand. This value addition helps other promotional and marketing activities.

Other factors that advertising personnel should consider before deciding the budgets are that budgets cannot be set in isolation. One needs to know what kind of competitive market situation a real estate brand is operating in. Also important is the brand history and which stage of the product cycle it is in. The Newbury Park Real Estate category and the nature of the product also are determined factors in setting a brand budget.


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