Facebook has experienced what could easily be called a meteoric rise to fame. You probably also know that it gets about half a billion visitors a month. That is a tremendous amount of targeted traffic Kendell Beckwith Black Jersey , and the opportunities that exist there are incredible. So we want to help you get started by talking about several proven Facebook advertising strategies you can use and profit from.
Much like anywhere else on the net, with some differences though, you must optimize your ad campaigns and test. If you know all about testing, that’s great Chris Godwin Black Jersey , but if not then you will need to test each element of your ads. This is called AB split testing, and you just rotate two ads that are different in only one respect to each other. Many people are familiar with PPC at Google and other search engines, and that’s fine but Facebook is different. There is always the possibility of only seeing an ad once somewhere else, or at least not every single time you search on similar keywords. You will be targeted a certain segment of Facebook users Justin Evans Black Jersey , your market, and that means they’ll see your ad until you take it down. As time passes, and your ad reaches saturation with impressions, then less and less people will click on your ad. The solution is pretty simple O. J. Howard Black Jersey , and you will merely make different ads as they age and replace with new and different ones. How ever you want to approach is up to you either minor changes or whole new ads. We are not completely pleased with this effect at Facebook, but what can you do.
If you really want wide exposure, then you can buy ads on Facebook’s home page – these are called engagement ads. We would only do this if our market was sufficiently large enough to provide a good rationale for the expense. Yes, the potential is immense Carlton Davis Black Jersey , but this is really for experienced marketers due to the expense and tremendous volume of traffic. However, you need to plan out your whole campaign carefully because you’ll be paying a lot of money to get this space.
You may already realize that you can really do something for yourself by working more efficiently with your keyword phrases. Never only use demographic data for targeting purposes and nothing else. There are some instances when you can safely target wide, but they are probably not the norm. You can decrease click prices by targeting smaller niche markets with keywords just like you do everywhere else. In case you don’t know, Google Adwords is based on the quality score that they give your campaigns depending on many things. While there’s no Google style quality score at Facebook M.J. Stewart Black Jersey , relevance still matters very much with them. However it shouldn’t matter about all that because it is common sense that you need to be relevant with your ads.
The numbers don’t lie, and too many people – the entire planet, know what is going on at Facebook in terms of market reach. We do highly suggest that you know your market very well before you start spending money on advertising. You will have to take calculated risks and minimize your losses.
Find out more about Search Engine Optimisation Melbourne. Also here an example of just one of the sites I am optimising right now – have a look
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