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26 FEBRUARY Off White x Nike Air Vapormax Blanche Soldes , 2016 - BEIJING, CHINA – Sina Sports has entered into an official strategic partnership with the America’s Cup – the pinnacle event in the sport of sailing and the competition for the oldest trophy in international sport.


Through the partnership, Sina Sports becomes the “Official Digital Media Partner of America’s Cup in China.”


Chinese audiences will be able to follow every race through expanded America’s Cup coverage that will be made available on Sina Sports, including exclusive interviews, articles, pictures, highlights, behind-the-scenes content, and more.


Chinese language commentators will be on site at the Louis Vuitton America’s Cup World Series events – a global series of events in 2016 leading into the finals in Bermuda in MayJune 2017 – to provide exclusive interviews of the crew and produce content specifically for Chinese users that will be available on Sina Sports.


“This is a breakthrough agreement for America’s Cup fans in China Femme Nike VaporMax Moc Flyknit Triple Noir Soldes ,” said Harvey Schiller, the Commercial Commissioner of the 35th America’s Cup. “We can provide more content, in more formats, tailored for a Chinese audience, to satisfy the demand from our existing followers and to bring the America’s Cup to a new generation of Chinese sports fans.”


The first races of the 2016 Louis Vuitton America’s Cup World Series calendar kick off on Saturday in Muscat, Oman


About the America’s Cup


The America's Cup is the oldest trophy in international sport, dating back to 1851, when the yacht America, after which the trophy is named Nike Air VaporMax 97 Argent Bullet Soldes , beat the best of the British fleet in a race around the Isle of Wight, U.K. The trophy won on that day was donated in trust through a Deed of Gift and has since become a symbol of immense achievement. It is perhaps the hardest trophy in sport to win. In it’s 165-year history, only four countries have managed to win the America’s Cup.


The America's Cup is currently held by the Golden Gate Yacht Club in San Francisco, U.S.A.. On September 25, 2013, its team, ORACLE TEAM USA, completed the biggest comeback in sports to retain the trophy it had first won in 2010.


On December 2, 2014 Homme Nike Air VaporMax Plus Noir Soldes , Bermuda was named as the home of the 35th America’s Cup, with the iconic Great Sound as the race course area where the new America’s Cup Class boats (15-meter, foiling, wing-sailed catamarans) from each competing nation will race for the America’s Cup in MayJune 2017.


The America’s Cup is honored to partner with Louis Vuitton as the title partner of the Louis Vuitton America’s