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Billionaire Klaus-Michael Kuehne has acquired a 7.5 percent stake at former European champions Hamburg SV after pumping in 18.75 million euros ($21.76 million) in investment and also bagged the stadium naming rights Omer Asik Pelicans Jersey , the club said Thursday.


Hamburg, struggling to avoid relegation in the past few seasons, has been dogged by financial problems and a string of expensive but unsuccessful transfers.


"I am very happy that we could successfully wrap up our talks about me becoming a shareholder," Kuehne said in a statement. "I hope I can contribute to turning Hamburg around."


Kuehne essentially turned part of his 25 million euro loan to Hamburg last summer that allowed them to sign Lewis Holtby, Swiss international -Valon Behrami and US international Julian Green among -others, into a stake in the -former German champions.


His investment is not only a much-needed shot in the arm for Hamburg, pushing back commitments for the indebted club, but a major hope for the long-term future of the only Bundesliga club to never have